Do SEO Yourself:13 Killer Blog SEO Techniques

Owner of a blog site? then you cannot afford to ignore SEO. In addition to basic principles, you can do SEO yourself immediately using advanced blog SEO strategies. Properly optimizing your blog site to boost its standing in the search engine results pages results in increased site traffic, conversions, and, eventually, profit.

Setting up your website for basic SEO optimization is quite easy to understand. To get started with a self-hosted WordPress site, just install, and activate a plugin. Conduct your SEO research, then include your target keywords and metadata in the proper locations. Even yet, fundamental SEO-recommended practices like keyword research and the use of SEO plugins will not take your website to the next level. More complex blog SEO strategies would be required if you want to step up your game.

There are several approaches to begin improving your SEO optimization skills. Let’s have a look at some of the most advanced Blog SEO techniques.

Do SEO Yourself follow the Techniques

1. Perform an SEO Audit on Your Website

One of the most significant advanced blog SEO techniques you can use is to conduct an SEO audit on your blog site. First, take a quick stock of all the components of your SEO jigsaw. Many SEO tools, for example, SEMrush and many more include a useful SEO checklist that you can use. Identify what parts are in place and what strategies are still needed to set your blog site on the proper track. Is your off-page SEO, for example, on point? How about on-page SEO optimization?

Then it’s time to begin auditing. An SEO audit will provide you with an overview of how effectively your blog site is optimized. Your audit will help you find issues, such as how Google may or may not be ranking your blog site.

These are the steps to conduct a blog site audit:

• Choose an All-In-One WordPress SEO Plugin
• Perform a Site Crawl
• Verify to see if all your pages have been listed in the search.
• In WordPress, look for your published pages.
• Investigate the keywords you’re ranking for and put Your high-ranking Keywords to Use
• Analyze Your Canonical URL and Configure Appropriate Redirects
• Analyze Your Backlinks
• Analyze Your WordPress Categories and Tags
• Analyze Your Meta Descriptions

Third-party website auditing tools should not be ignored. There are several wonderful free SEO tools you can use in addition to any SEO auditing you perform on your own, as well as some great SEO plugins for WordPress that can help fix any issues found by these auditing tools.

1. Analyze internal and external links, backlinks, permalinks, and broken connections.

Although people tend to identify SEO with target keywords, SEO links may also affect your ranking in the SERPs. Analyze your links completely, including backlinks and permalinks. It is important to make sure that your Blog site’s links are functional and that your backlinks are of excellent quality.

When it comes to verifying links, you’ll need to cover the following base:

• Improve your SEO by getting more backlinks.
• Analyze your internal connection strategy and, if necessary, begin adding more.
• Adjust your permalinks for SEO.
• Create a solid link-building plan.
• A redirect plugin can help you fix 404 problems and broken links on your website.
• Consider the advantages and disadvantages of using a link-building service to help you grow your website.

2. Don’t Ignore Image Alt Text

Including your SEO target keywords in picture alt text is an important strategy for optimizing your website content for SEO. Yoast SEO plugins, for example, advise users to add alt text to increase their overall SEO score. Essentially, alt text is metadata that can help your site rank higher in search engines. Check out our post on how image alt text improves SEO for more information.

Here’s how to add alt text to a WordPress image:

• Add your photo to the Media Library.
• Click on the image to enlarge it.
• On the right side of the screen, a menu will appear. There will be a box labeled Alt Text.
• Include an image caption that highlights the purpose of your image and, if possible, includes your SEO key term.

3. Add Long-Tail Keywords

Long-tail keywords are the long game of advanced blog SEO strategies, and if you are not already using them, it is your time to start. long-tail keywords account for 91.8% of all search engine questions. These keywords may not achieve a high search ranking individually, but the overall effect is intended to result in a greater reach over time. Long-tail keywords should be researched and included in blog material and used strategically over time for greater authority in the search engine results pages.

How to Search Keywords on a Website

The simplest method to look for a target keyword on a website is to use the “Find in Page” feature, which you’ve probably already used on a Word or Excel document. To locate every use of a keyword on a webpage, just press Ctrl+F.

Try this with both your website and that of other businesses. You’ll probably discover repeating terms that you might not have before. Try to find possible long-tail terms that repeat in a website to take it a step further. Usually, long-tail phrases consist of four or more terms related to the head keywords (or the subject matter of the webpage).

Using the HTML code to search for keywords on a page is another important website shortcut. You can look at the page source code on any website by choosing to “view page source” with a right-click, which gives you another way to find keywords.

Target keywords can be found in headers, the title tag, the meta tag, the first few paragraphs of the content, and the URL to raise ranks.

1 Include Schema Markup on Your blog site.

Schema markup is structured data code that shows the meaning of your blog site, its elements, and how people should understand it to the search engine in a language that the search engine understands. Including schema markup on your website may help to improve your SERP ranks. If you’ve never worked with coding before, this may seem not easy. There are many schema plugins available to help you along the road. The simple steps are:

Step 1: Choose a Page and Mark Your Data

Step 2: Insert Your Markup Code into WordPress

 Step 3: Verify Your Schema Markup

2 Page Speed Optimization

Google prefers blog sites with quicker page loads. If you have never looked at your blog site’s loading speed, now is an excellent moment. Improving your blog page speed will eventually improve your SEO, so don’t ignore it.

3 Stop Cannibalizing Focus Keywords

The strategy of optimizing many pieces of content with the same focus keyword is known as keyword cannibalization. In simple terms, this means your blog site will compete with itself for Google rankings. Rather than again trying to rank for the same keyword, try improving the material you have already published. Alternatively, you could try to rank for a version of that keyword.

4 Make Certain That Your Website Is Mobile Responsive

A mobile-responsive website is essential these days. Although it might not seem like it, mobile optimization is a smart SEO strategy. When clients search on a mobile device, Google prioritizes sites that have been optimized for mobile viewing. This implies that mobile-friendly content will appear higher in search engine rankings. It’s critical to make your blog mobile-friendly.

5 Create SEo-friendly landing Pages for Products and Services

Make sure your landing pages are optimized for search engines if you’re utilizing your website to generate leads for sales of goods or services. Send users to your landing page so they may take immediate action, as opposed to your homepage or content.

Landing pages have a limited focus on a single topic. If I were to create landing pages for my services, I may create different pages for blog copywriting, website copywriting, and so on. This reduces the target audience and target keyword set you’ll be working on.

You can use your best-performing blogs as landing pages, with clear calls to action (CTAs) telling your visitors what to do next. Imagine your most popular blog is on how to recruit a copywriter. At the bottom of the blog, include a line of text and a button that allows your readers to contact and employ you right away!

6 Analyze User Experience and Behavior

Knowing exactly how your users interact with your website is an advanced Blog SEO strategy that works in a roundabout way. Rather than dealing with SEO keywords or technologies that directly affect the search engine results pages, researching user behavior and understanding more about their experiences on your site can help you optimize it. When your website functions properly, you will minimize your bounce rate and keep people on your site for longer in some situations, long enough to convert them to paying clients.

7 Increase Google’s Ranking

When it comes to Google, you should do the following:

• Make your material suitable for Google Featured Snippets.
• Work on improving your local SEO.
• Improve the visibility of your Google My Business listing.
• Use Google Search Console to learn more about how your website is performing. You should also upload your XML sitemap to the Google Search Console.

8 Refresh Relevant Posts and Guides

Year after year, updating your relevant blog articles and guides is a smart method to keep your finest material current. This allows you to update photos, add or remove outdated text, and even include some new keywords connected to the issue. The post does not have to be completely original. Instead, you may keep most of the original content (as long as it’s still current) while adding additional current stuff. For example, you could:

• Update the intro and body of a blog article.
• Upload fresh photos, especially if your current graphics are out of date.
• Add missing alt text to pictures.
• Include new research or data that supports your topic.
• Replace any broken links.
• Where applicable, add or update internal links to new content on your blog site.
• Add a few fresh relevant long-tail keywords to your content.

Announce the beginning of your article (or change the title) to indicate the change. For example, you might add a line of text at the top of the article that says, “Updated December 9, 2023.”

9 Create an SEO-Focused Content Strategy

 If you haven’t previously, create an SEO-focused content plan that will guide your future content generation. Having this approach in place will guarantee that you are making a more targeted effort to get your content ranking in the SERPs. Once you’ve learned the proper blog SEO techniques, a smart place to start is by developing content clusters that include bits of foundation material as well as peripheral supporting themes.

Consider using keyword mapping to get your SEO plan moving in the correct direction. A keyword map will help you stay on track. You may use keyword mapping and tracking tools to make the work easier.

10 Blog SEO Techniques to Avoid

I have discussed earlier about the blog SEO techniques that are important for your blog website. Now, Let’s also see which blog SEO techniques should be avoided. Following is the list of techniques that should not be used in the blogging business.

• Keyword stuffing
• Cloaking
• Hidden text
• Article spinning
• Blog comment spam
• Negative SEO
• Doorway pages
• Duplicate content
• Paid links

Conclusion

There are a few techniques to raise your blog site’s ranking in search engine results pages when it comes to advanced blog SEO strategies. Once you’ve determined which phases are best for you, take your time and get going. It takes time and work to establish a brand and get a blog site ranked on Google, but your chances of success are much higher if you persevere.

FAQS?

What is the effective blog SEO tool you can use?

SEMrush is an effective tool you can use for Blog SEO optimization. It has various features such as keyword research and other features to help you better your blog site.